# 10.51 Name of Firm Must Be Disclosed in Advertising

**Company policy is that all property advertised for sale must disclose the name of the Company and its State license number**. **Certain States require the firm’s location or phone number to also be advertised. Check with your Manager or Broker to ensure your advertising meets all requirements of your particular State.**

This means that an agent cannot advertise a property and simply put his or her name on the advertisement. The name of the firm with which he/she is affiliated must be stated and be readily apparent in all advertising relating to a listed property as well as the Firm’s license number, whether the advertising is in the form of print, radio, television, or electronic medium.

**If you have a DBA, or “team” name, or anything else besides your legal name that you advertise, you must register the DBA name with the county and the State Real Estate Commision.**