Topic · 15 policies
Advertising, social media & websites
Ad rules, logos, REALTOR® trademark, email marketing, Do Not Call
- 11.1Advertising PolicyThe following policies apply to all property listed with the Company. 1. Advertising Defined: It is the policy of the Company that the term “advertising” is to be…
- 11.2Legal and Ethical ConsiderationsAdvertising is one of the most important tools for success in real estate. However, it must be used carefully. As an associate and licensee, you have both a legal and…
- 11.3Advertising ExpensesThe Company publishes its schedule of advertising media expenses in the AARE FAQ doc. The document itemizes those advertising expenses that will be borne by the Company…
- 11.4Company Name and LogosYour use of the Company’s name and logo must conform to the Company’s graphic standards regarding the style, color, and uses of the name and logo. These standards are…
- 11.5REALTOR® TrademarkThe use of the name REALTOR® must be used in compliance with the National Association of REALTORS®® guidelines governing the use of that name and mark. Those guidelines…
- 11.6Fax and Email AdvertisingThere are state and federal laws prohibiting faxing or emailing unsolicited commercial advertisements or solicitations. Exemptions include prior permission or an…
- 11.7Websites: PrivacyThe Company maintains a website which advertises Company listings. It is the Company’s policy to respect the privacy of persons visiting our website. See the Company…
- 11.8Regulation ZYou are required to adhere to the requirements of Federal Truth-in-Lending laws (also known as “Regulation Z”) for advertising certain credit transactions or financial…
- 11.9Fair Housing in AdvertisingThe Company is committed to equal opportunity and fair housing in all of its advertising. Federal law states that a broker may not print, publish, or make any…
- 12.4Social MediaSocial media including, but not limited to, Facebook and Twitter can be instrumental to marketing and advertising property if used ethically and properly with the…
- 12.5WebsitesAssociates are encouraged to have their own personal website if desired. All regulations of the DRE should be followed as to content and identification of the Company. A…
- 12.7Commercial Email PolicyIt is the policy of the Company, to comply with the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003, more commonly known as the “CAN-SPAM…
- 7.31Telephone Solicitation Policy - Do Not Call ComplianceIt is the policy of the Company to comply with federal and state telemarketing rules regulating the telephone solicitation activities of its agents and employees. A…
- 10.47Ethical AdvertisingCompany policy is to only practice ethical advertising. Any advertising that misleads is unethical. A few examples of practices that are considered unethical are: - Any…
- 10.51Name of Firm Must Be Disclosed in AdvertisingCompany policy is that all property advertised for sale must disclose the name of the Company and its State license number. Certain States require the firm’s location or…
