10.51 Name of Firm Must Be Disclosed in Advertising

Company policy is that all property advertised for sale must disclose the name of the Company and its State license number. Certain States require the firm’s location or phone number to also be advertised. Check with your Manager or Broker to ensure your advertising meets all requirements of your particular State.

This means that an agent cannot advertise a property and simply put his or her name on the advertisement. The name of the firm with which he/she is affiliated must be stated and be readily apparent in all advertising relating to a listed property as well as the Firm’s license number, whether the advertising is in the form of print, radio, television, or electronic medium.

If you have a DBA, or “team” name, or anything else besides your legal name that you advertise, you must register the DBA name with the county and the State Real Estate Commision.