Section 11
Advertising Guidelines
9 policies
- 11.1Advertising PolicyThe following policies apply to all property listed with the Company. 1. Advertising Defined: It is the policy of the Company that the term “advertising” is to be…
- 11.2Legal and Ethical ConsiderationsAdvertising is one of the most important tools for success in real estate. However, it must be used carefully. As an associate and licensee, you have both a legal and…
- 11.3Advertising ExpensesThe Company publishes its schedule of advertising media expenses in the AARE FAQ doc. The document itemizes those advertising expenses that will be borne by the Company…
- 11.4Company Name and LogosYour use of the Company’s name and logo must conform to the Company’s graphic standards regarding the style, color, and uses of the name and logo. These standards are…
- 11.5REALTOR® TrademarkThe use of the name REALTOR® must be used in compliance with the National Association of REALTORS®® guidelines governing the use of that name and mark. Those guidelines…
- 11.6Fax and Email AdvertisingThere are state and federal laws prohibiting faxing or emailing unsolicited commercial advertisements or solicitations. Exemptions include prior permission or an…
- 11.7Websites: PrivacyThe Company maintains a website which advertises Company listings. It is the Company’s policy to respect the privacy of persons visiting our website. See the Company…
- 11.8Regulation ZYou are required to adhere to the requirements of Federal Truth-in-Lending laws (also known as “Regulation Z”) for advertising certain credit transactions or financial…
- 11.9Fair Housing in AdvertisingThe Company is committed to equal opportunity and fair housing in all of its advertising. Federal law states that a broker may not print, publish, or make any…
