7.8 Listing Presentations

All of your marketing efforts will be a waste if you don’t have an effective listing presentation. If you are a newer licensee, don’t be afraid to ask for help. Your Manager or an experienced Associate will be more than happy to help you develop an effective listing presentation. If you are an experienced Associate, it never hurts to review your presentation with other Associates. Remember: practice makes perfect.

For an effective presentation, here are a few guidelines to follow:

• Arrive on time.

• Prepare a “Comparative Market Analysis” for the Seller. Agents can use the Concierge Design Center to prepare a presentation.

• Always leave a copy of any signed contract with the seller or email them a copy.

• Be confident, positive and truthful. Don’t exaggerate or mislead.