7.7 Farming

Farming is a regular activity of Associates at the Company. Farming in real estate activity is defined as target marketing a neighborhood or geographic area to prospect for business. Geographic farming and advertising by individual agents is encouraged. Any personal advertising or farming materials must be approved by the Broker or Manager. State license law and rules require that the salesperson include the Company name if the salesperson's name is used. This policy covers all types of salesperson farming and advertising, including personal sign riders, business cards, car signs, homes magazine ads, classified ads, direct mail solicitations, specialty items (key chains, pens, pads, etc.), newsletters, farming materials, neighborhood newsletters, billboards, Internet advertising, etc.Safety is an important consideration when conducting farming activities in the field. Avoid“door-knocking” alone, always bring a buddy when possible. If dropping off marketing materials or door knocking, always respect all “Do Not Disturb” and “No Solicitation” signs. Do not knock on these doors or leave marketing materials at these properties. Do not put anything in the mailbox because that is illegal.